WARNING: Highly Addictive and Gateway Drug

Software Equivalent of Coffee

But we believe in being utterly transparent

The Core Principles

Reciprocity: People feel a strong need to give back when they receive a gift, favor, or service first.

Commitment and Consistency: People try to match their future actions to what they already said or did, especially if done publicly.

Social Proof (Consensus): People look at what others do to decide what they should do in uncertain moments.Authority: People trust advice from credible experts and figures with high status.

Liking: People say yes more often to people they know, trust, and like.

Scarcity: People want items or opportunities more when availability is low or time is running out.Unity: People are easily influenced by those who share a common identity or sense of “we”.